Amazon Prime Video is the streaming service included with an Amazon Prime membership in many markets. The membership also covers shipping benefits and other perks, so the streaming library is one part of a broader subscription. Prime Video offers original series, licensed films and sports and event content in some countries, and it works on a wide range of televisions, phones and streaming devices.
This guide explains how Prime Video fits with a Prime membership, what to check about availability in your country and how ordering works through our store. Amazon changes membership benefits and pricing by market, so confirm the current details on Amazon’s site. The Prime Video price at checkout reflects the membership your country offers.
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Last updated: October 18, 2026
How Prime Video relates to a Prime membership
Prime Video is usually one benefit within a Prime membership, not a standalone streaming plan. That matters when you compare prices. A membership can make sense for someone who already uses the shopping and delivery benefits, while a viewer who only wants the video library should compare it with a standalone streaming plan.
Check exactly what the membership in your country includes before you buy. Benefits and the presence of advertising can differ between markets.
What viewers find on the service
Prime Video carries Amazon’s own series and films, along with a licensed library from other studios. Some markets also include live sports and events. The mix changes over time, so check the catalogue in your country rather than relying on a list from a previous year. Searching by genre or by a title you already know is the quickest way to see what is available.
Advertising and viewing options
In some markets Prime Video shows advertising by default, and an option to remove ads may be available for an additional cost. Read the current settings on your account and the plan description before you rely on an ad-free experience. Adverts can be shorter or fewer depending on the title and the market.
Prime Video against Netflix and Disney+
Netflix is built around its own original series. Disney+ focuses on family and franchise titles. Prime Video is strongest when you also use the wider Prime benefits, and it can be a good choice if you watch sports or titles that are included in the membership. Compare the services by the shows you actually plan to watch, and check the availability for your country on each service’s site.
Ordering through our store
Prime is linked to an Amazon account, so confirm that account before you pay. Prime is linked to an Amazon account, so the membership should be applied to the account you use for shopping and viewing. Your watch history and purchases belong to that account, so use the one you intend to keep.
Your Prime Video order is listed in the customer panel with its order number. If Prime Video does not show on your account as described, contact support with your order number and a screenshot of the account page.
Household rules and account security
Amazon sets rules for household sharing and device use. Read them for your country and follow them. Protect the account with a strong password and two-step verification, and be careful with any message asking you to confirm your Amazon login through a link you did not request.
Renewals are automatic in most cases. Set a reminder before the renewal date so you can review the membership and decide whether to keep it.
Is it worth the cost?
The membership is worth it when you use several of its benefits regularly. If you only want the video library, compare the cost with a standalone streaming plan. A simple way to decide is to list every benefit you would use in a month, then compare the total value against the price shown on the product page.
Deciding whether the wider membership helps
Write down the Amazon services you already use each month, such as shopping delivery, music, storage or reading. If you would use several of them, the membership can be better value than a standalone video plan. If your only interest is the video library, a standalone plan is often simpler and cheaper to justify.
Compare the total value rather than the price of one benefit. Membership benefits change, so recheck the terms before each renewal.
Watching sport and live events
Some markets include live sport and events in the membership. If live coverage is important to you, check exactly which competitions and events are included in your country and whether any require an additional purchase. Set reminders for scheduled events, and test the stream on your device before the match or event starts.
Checking your account settings after you sign in
Once you sign in, open the account and playback settings to see the current advertising options, the quality settings and the devices linked to the account. Make a note of any setting you change, so you can restore it if a family member changes it later. Review the settings after a renewal, because plan changes sometimes reset preferences.
Watching on multiple devices
Prime Video works on televisions, phones, tablets, laptops and streaming sticks, but the number of devices that can stream at the same time is limited. Plan your household’s viewing so that the limit is not reached on a normal evening. If a device fails to start playback, sign out and back in on that device, and check that it is supported before contacting support.
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Frequently asked questions
Is Prime Video included with Amazon Prime?
In many markets Prime Video is included with a Prime membership. Check what your country's membership includes before buying.
Does Prime Video show ads?
Advertising depends on the market and your settings. Check the current options on your account.
Can I watch Prime Video on a television?
Prime Video supports many televisions and streaming devices. Check the device list on Amazon's site before you buy.
Is Prime Video better than Netflix?
It depends on what you watch. Prime Video suits people who use the wider membership, while Netflix is built around its own series.
What if the membership does not activate after payment?
Contact support with your order number and the Amazon account email used. Please wait for the review before buying again.